Protecting Indigenous Children from Sugary Drinks and Food Marketing Across the Pacific
Protecting Indigenous Children from Sugary Drinks and Food Marketing Across the Pacific
News
Apr 1, 2026
The terms Pacific peoples, Pacific Islanders, Pasifika, Asian/Pacific Islanders, and Native Hawaiian and Other Pacific Islanders refer to communities from more than 16 nations across Polynesia, Micronesia, and Melanesia. Pacific Island Countries and Territories (PICTs) encompass around 25,000 islands and more than 3.2 million people.
Despite their cultural and political diversity, these nations share common challenges. Geographic isolation, colonial legacies, and rapidly changing food systems have reshaped health outcomes across the region. The South Pacific includes Indigenous Melanesian, Micronesian, and Polynesian populations, as well as migrants from Asia and Europe. Collectively, Indigenous residents and diaspora communities are often referred to as Pacific peoples.
Across the Pacific, Indigenous children experience disproportionately high rates of dental caries compared with non-Indigenous populations, reflecting broader structural health inequities. Addressing these disparities requires confronting both the commercial forces shaping children’s diets and the policy environments that allow them to persist.
The Oral Health Crisis Facing Pacific Children
Evidence across the region highlights the scale of the challenge. In some Pacific communities, tooth decay affects nearly all children, making it one of the most widespread childhood health conditions.
Research indicates:
- Up to 100% of Pacific children in some communities experience tooth decay.
- In Australia, decay affects 52–77% of primary teeth and 36–60% of permanent teeth among children.
- In the Solomon Islands, the mean dmft score is 4.8 among six-year-olds, with only 16.9% of children caries-free.
- In Tonga, over 50% of children have untreated tooth decay.
- Vanuatu and Fiji report caries rates ranging from 44% to nearly 100%.
- In Aotearoa New Zealand, 40–50% of five-year-olds experience tooth decay, with Māori and Pacific children disproportionately affected.
These figures illustrate not only a widespread oral health crisis but also a clear pattern of inequity affecting Indigenous children across the Pacific region.
The Commercial Determinants of Children’s Diets
Understanding why Pacific children face such high rates of tooth decay requires examining the commercial determinants of health, the systems and practices through which industries influence health outcomes.
The Pacific Community (SPC) MANA (Monitoring and Analysis of Nutrition Activities) Dashboard shows that while some Pacific Island countries have introduced fiscal measures such as sugar-sweetened beverage taxes, comprehensive policies restricting the marketing of unhealthy foods and drinks to children remain limited.
Key policy challenges include:
- Reliance on voluntary industry codes rather than binding regulations
- Weak or inconsistent enforcement mechanisms
- Limited monitoring of digital marketing and social media advertising
As a result, children across the Pacific are routinely exposed to aggressive marketing of ultra-processed foods and sugar-sweetened beverages through television, point-of-sale promotions, sponsorships, and digital platforms.
This marketing environment reinforces unhealthy dietary patterns and contributes directly to the region’s growing burden of diet-related diseases and oral health problems.
Structural Inequities and Colonial Legacies
The persistence of poor oral health outcomes cannot be separated from the region’s historical and structural context.
Many Pacific Island countries continue to navigate the impacts of:
- Colonial economic and political systems
- Imported food supply chains are replacing traditional diets
- Limited access to preventive oral health services
- Workforce shortages in dentistry and oral health care
These structural factors intersect with commercial marketing pressures, creating environments where healthy choices are often harder for families to access and sustain.
Strengthening Indigenous Voices and Leadership
Lasting solutions require centering Indigenous perspectives in health policy, research, and advocacy.
Prioritizing Indigenous knowledge and community leadership can help ensure that policies addressing food marketing and children’s diets are culturally grounded, locally relevant, and effective.
Key priorities include:
Community Leadership in Policy Development
Active participation from Indigenous communities ensures that regulations addressing unhealthy food marketing reflect local values, cultural practices, and lived realities.
Collaboration and Research Capacity
Investing in Pacific-led research and oral health workforce development strengthens the evidence base while supporting community-driven prevention strategies and service delivery.
Cross-Indigenous Partnerships
Collaboration among Indigenous communities across the Pacific and globally can strengthen advocacy efforts, share best practices, and build momentum toward equitable food environments for children.
A Path Forward for Pacific Children’s Health
Protecting Indigenous children from harmful food and beverage marketing is an essential step toward improving oral health equity across the Pacific.
This means:
- Implementing strong statutory restrictions on marketing unhealthy foods to children
- Strengthening monitoring and enforcement systems
- Investing in community-led oral health programs
- Supporting Indigenous leadership in research and policy development
By amplifying Indigenous voices and addressing the structural drivers of unhealthy food environments, Pacific communities can develop locally led, culturally grounded, and transformative solutions that safeguard the health of future generations.
Ensuring healthier food environments today is critical for protecting the smiles, well-being, and futures of Pacific children tomorrow.
Written by Seema Lal, Vice Chair of the Oral Health Working Group, and Working Group member Sefali Koirala.




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